Call To Action

Do you know what two of the most powerful words in the English language are? They are simple words: click here. Those two words hold such a power of suggestion that very often nothing else is required to get someone to click through on an advertisement, or link. Those words imply a result, a destination of choice, a desired outcome, and they provide a great incentive for the neuro-receptors of the brain. Click here, is even better than an actual name, or site name, but the concept is actually very new. Prior to the Internet, of course, the words click here meant very little, if anything at all. That is an indication of how powerful the Internet has become, that simple phrases can cause such a powerful reaction in the mind that they lead to action more than any written call to action of any other kind.