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Rapleaf conducted a study of 13.2 million people and how they are using social media. While the trends among the sexes indicate they are both massively using social media, women are far outpacing men.
For those under 30, women and men are just as likely to be members of social networks. Sites like Facebook, MySpace, and Flixster are extraordinarily popular.
For those above 30, men – especially married men – aren’t even joining social networks.. With the notable exception of LinkedIn usage
Women are are joining social networks in droves. In fact, women between the ages 35-50 are the fastest growing segment on social networks, especially on MySpace and Facebook.
It may be gleaned from the study results that men’s time online comes from spending hours playing video games such as World of Warcraft and many first-person action games. Men also dominate LinkedIn - the most transactional social network (with the exception of AdultFriendFinder). LinkedIn is all about getting information and introductions now.
Women, on the other, hand are much more relationship driven and less transactional than men. They spend more time on social networks building relationships, communicating with friends, making new friends, and more. Married women put up pictures of their immediate family on social networks and use their social network profile as a family home page to share with friends and relatives.