Creating sales leads in an business is tough. Getting
life insurance leads is even tougher. People still tend to be loyal to their insurance companies. Using lead lists from companies that generate them is a better method than the traditional cold call. You, at least, know that the people you are calling have an interest in what you are offering. That's the first, and hardest hurdle in any sales position. The leads lists are pretty accurate too. That has given insurance salesmen a real boost in sales ability.
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