The First Word In Advertising

I write a lot about marketing, and sales, and all the various techniques involved, but the mainstay of any good marketing plan is well laid out business cards. Hand them out to EVERYBODY you come in contact with. Have them as handy as your cell phone and any other constantly used piece of equipment you normally use. Put them in your wallet by your cash. Have them in your pockets. In the side of your purse. Anywhere you can think of where you can easily, casually grab one as you introduce yourself to people you meet. They're effective and constant. They've been the premier source of marketing for years and will always be the one 'old standby' that will never go out of style.