Success and Failure Depends on Two Important Things

I often say there's nothing more important to a business than marketing whether you're selling a book, a story, or a horse as in my case, or anything else that you want the public to see and buy. If they don't know it's out there, they can't buy it. However, from a business standpoint there is something else just as important--financial records. Keeping track of what's coming in, and what's going out can mean the difference between success and total failure. It's too easy to just look the other way, especially if you work for yourself like I do and just go about what you do without worrying about how much it is costing. However when it comes right down to it, if you're not paying attention, you're probably not making any money--and once a year Uncle Sam is going to want to be seeing your results too. You don't want to have a shoebox full of receipts to wade through then either. Get it together and get yourself a good budgeting software. It will make all the difference in how you see things in your business, and will make tax reporting a much less frustrating event as well.