Energize me

Fans of the late Jimi Hendrix are all in a snit over the 'selling out' of his name for a new energy drink. What's the big deal? All this nonsense over the idea of 'selling out' is crazy. Everyone needs to make a living somehow. As long as the method is honest, and doesn't hurt anyone else, leave them alone. They're not hurting Jimi in anyway whatsoever by using his name to sell a product, and they're danged sure not hurting those fans. In fact, it just might give Hendrix's old records a boost in sales. There's an entire generation of kids and young adults now who did not grow up in the 'Woodstock' era who probably only barely heard of Hendrix if at all. Now, with a little creative advertising, his name will be in the forefront again, and a whole new group of people may listen to the music just to find out what made him popular enough for an energy drink to use his name. (Of coruse, an energy drink is not where Mr. Hendrix got HIS energy.)